A positioning statement is a short, clear statement that defines your brand and its unique selling proposition (USP). It tells your customers who you are, what you do, and why they should choose you over your competitors. Learn how to create a strong positioning statement and why it’s important for your business.

A strong positioning statement can help you

• Attract new customers. When you have a clear and concise positioning statement, it’s easier for potential customers to understand what you offer and why they should choose you.
• Differentiate yourself from your competitors. A strong positioning statement can help you stand out from the competition and make your brand more memorable.
• Guide your marketing and sales efforts. Your positioning statement can be used to guide your marketing and sales efforts, ensuring that all of your messaging is consistent and on-brand.

Why Create a Strong Positioning Statement?

There are many reasons why it’s important to create a positioning statement. Here are a few of the most important:

• It helps you focus your marketing efforts. When you know who you are and what you do, it’s easier to focus your marketing efforts on the right target audience.
• It helps you create effective marketing materials. You can use your positioning statement to create effective marketing materials, such as website copy, brochures, and social media posts.
• It helps you make better business decisions. Your positioning statement can be used to make better business decisions, such as which products or services to offer and how to price them.
• It helps you build a strong brand. A strong positioning statement is essential for building a strong brand. It helps customers understand what your brand stands for and why they should care.

How to Create a Strong Positioning Statement

Creating a strong positioning statement doesn’t have to be complicated. Here are a few tips to get you started:

1. Start by defining your target audience. Who are you trying to reach with your positioning statement? What are their needs and wants?
2. What makes your brand unique? What do you offer that your competitors don’t?
3. What problem do you solve for your customers? What need do you meet?
4. How do you make your customers feel? What emotions do you want to evoke in your customers?
5. Brainstorm a few different positioning statements. Once you have a good understanding of your target audience, your unique selling proposition, and the problem you solve, brainstorm a few different positioning statements.
6. Test your positioning statement with your target audience. Once you have a few different positioning statements, test them with your target audience. Get their feedback and see which statement resonates with them the most.
7. Refine your positioning statement. Once you’ve tested your positioning statement, refine it until it’s clear, concise, and memorable.

Examples of Strong Positioning Statements

Here are a few examples of strong positioning statements:

• Nike: “Just Do It.”
• Apple: “Think Different.”
• Google: “Don’t be evil.”
• Starbucks: “A third place.”
• Ben & Jerry’s: “Peace, Love, and Ice Cream.”

Conclusion

A strong positioning statement is an essential tool for any business. It can help you attract new customers, differentiate yourself from your competitors, and build a strong brand. If you haven’t created a positioning statement for your business, I encourage you to do so. It’s one of the best things you can do to improve your marketing and sales efforts.